The PCH Story
This is the only book ever written about the legendary sweepstakes giant, Publishers Clearing House! And the tale was penned by a retired senior executive despite the threat of a lawsuit by his former company.
Although Publishers Clearing House is a household name and a part of American pop culture, no one — not the news media, the consumer, nor the business community — knows the true story of the company known as the granddaddy of sweepstakes. Even the company's employees were kept in the dark about what transpired inside those private, teak-lined hallways.
This isn't a book about the well-known public face of PCH; rather, it's the true, fascinating account of what really happened as the mom-and-pop business rocketed to extraordinary success, collapsed to the brink of extinction, and rose from the ashes to become the only company remaining in their marketplace.
The Naked Truth includes a ton of shocking insider secrets revealed for the very first time including comical tales of a wild management team, why results suddenly crashed, who the biggest loser was in the fierce battle between the sweepstakes mailers and the politicians, and so much more.
The provocative saga of PCH has been called one of the greatest marketing stories of the 20th century, and will be enjoyed by the general public, the business community, and sweeps and lottery enthusiasts alike.