The PCH Story
This is the only book ever written about the infamous Publishers Clearing House!
No one — not the news media, the consumer, nor the business community — knows the true story of the granddaddy of sweepstakes. Even the company's employees were kept in the dark about what transpired inside those private, teak-lined hallways.
The Naked Truth is an inside view of great success and terrible failure, along with wild executive antics... all told for the very first time.
Find out how a company that started in the basement of the founder's home became one of the most profitable private companies in the country, beyond the wildest dreams of the owners and management team. Plus find out what happened when after almost 50 years of incredible growth, results suddenly imploded and the once all-powerful direct marketer found itself on the brink of bankruptcy. The controversial tell-all also includes many comical tales of the adventurous Prize Patrol, the contest winners, and the author's own personal 30-year journey as he made his way to the top.The never-before-told saga of Publishers Clearing House has been called one of the greatest marketing stories of the 20th century, and will be enjoyed by the average consumer, the business community, and sweeps and lottery enthusiasts.